THE JOURNAL
Behind the Nuts
What goes into the jar, and why.
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Oct 2026
Meet the Team: Madagascar Vanilla, the Point Guard
Real vanilla extract comes from the bean, while vanillin is a single compound, mostly made synthetically. We use the real thing.
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Oct 2026
Meet the Team: 70% Dark Chocolate, the Headliner
Our 70% dark chocolate is made from three organic ingredients, with no soy lecithin. Here's why 70% is the sweet spot.
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Nov 2025
Meet the Team: Salt, the Sixth Man
Salt is the smallest ingredient in the jar, and it changes how everything else tastes. Here's the science of salted chocolate.
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Nov 2025
Meet the Team: Coconut, the Glue Guy
Desiccated coconut never makes the box score, but it gives the spread body without palm oil or stabilizers.
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Nov 2025
Meet the Team: Ceylon Cinnamon, the Utility Player
We use Ceylon cinnamon, not cassia: it's softer and more floral, and it contains far less coumarin.
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Nov 2025
Meet the Team: Raw Honey, the Closer
A little raw honey rounds off the 70% dark chocolate. It's still a sugar, so we use just enough: about 3 g total sugars...
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Nov 2025
Meet the Team: Walnuts, the Backbone of the Blend
Macadamias make the blend creamy. Walnuts give it backbone, plus more plant omega-3 ALA than any other common tree nut.
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Sep 2025
Meet the Team: Macadamias, the MVP of Our Nut Butter
Macadamias are the first ingredient and the reason the spread is so creamy. Here's what they bring to the team.
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Sep 2025
What Makes Asher's Nuts Different From Other Chocolate Spreads?
Asher's Nuts starts with nuts, not sugar: a macadamia and walnut base, 70% dark chocolate and six more ingredients. Here's the whole roster.
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