Didn't mean to start a nut butter company
How this happened
I wasn’t trying to start a nut butter company. I just couldn’t find one that tasted good, didn’t mess with my stomach, and wasn’t full of seed oils.
So I started making my own. Macadamias for the texture. Walnuts for the good fats. Honey, cinnamon, coconut, and salt to round it out. It wasn’t a business idea. It was just what I wanted to eat.
Then I started eating a lot of it. Like… a lot. Enough that it became financially necessary to start selling jars.
People liked it. Some said it tasted like graham crackers. I don’t totally understand why, but I didn’t argue.
Eventually someone (my brother) called it Asher’s Nuts. That part was never in my control.
Why It’s Different
It’s not peanut butter. It’s macadamia-walnut butter with clean carbs, good fats, and zero garbage.
No palm oil. No seed oils. No mystery ingredients. Just six things your body (and your taste buds) actually want.
It’s packed with omega-3s and omega-7s. It’s surprisingly versatile. And it tastes better than it has any right to.
This wasn’t meant to be a business.
It just sort of became one when the spoon kept going back in the jar.